Rob Noy - Owner & Head Coach

As an early adopter of the CrossFit methodology, Rob has poured his life into CrossFit CrossAxed and continues to do so.

With over 10 years of CrossFit coaching experience, and an additional 5 years of Personal Training prior to that, Rob brings a wealth of knowledge and passion to the gym and his team of coaches. 

Along with coaching, Rob was also a professional Firefighter with the Queensland Fire & Rescue service for 17 years and while working on the front line he also trained & lead rescue teams for a majority of that time. This affords him an amazing perspective and honesty uncommon to most.

Rob's qualifications extend far but to list a few:

CF - L3

National Weightlifting Coaching Accreditation

CrossFit Gymnastics Advanced 

CrossFit Mobility

CrossFit Endurance

CrossFit Football

CrossFit Level 1, 2 & 3

Cert IV Personal Training

As mentioned Rob specialised in Rescue within the fire service which included:

Vertical Rescue

Swift Water Rescue

Urban Search and Rescue

Confined Space Rescue

Trench Rescue

Remote Rescue

A word from Rob - My passion for health and life is quite simple, I believe no one should miss out on doing things due to the state of their health or physical condition. Seeing parents unable to play with their kids or people not being able to do a physical task due to being overweight is heartbreaking. CrossFit sounds like a cult from the outside looking in but the reason everyone is so passionate is it truly is the best health program in history. It is for those pursuing excellence, those who understand doing what's easy and expecting results is a fool's errand & lastly it is for those wanting to be better no matter where you are starting. If that's you I would love you to join our team.

Dale Finlayson - Senior Coach

Dale Finlayson started working for CrossFit CrossAxed in January of 2020 after owning and running his own gym, CrossFit Alive, between November 2010 and November 2019 and being a Personal Trainer prior to that.


Born in 1982, Dale tried his hand at all sports during his schooling years but settled on Rugby League predominantly in high school with touch football and bodyboarding his main side pursuits into his early twenties.


Owning his own gym for 9 years has seen Dale coaching both in groups and personally to a wide array of clients from those that competed at the CrossFit Games and Regionals to National level weightlifters, emergency services personnel, aspiring high school athletes, shift workers, and not least the vast majority being general health and wellness clients whose main focus is improving the quality of daily life. Having stepped back from competing in CrossFit and Weightlifting himself Dale is focused on the balance between being sustainable in his own health and fitness while being a great example to his two kids Asha and Lennox, being a great life partner and meeting the varying needs and goals of members from CrossAxed.

Annabelle Reely

Belle is a CrossFit Level 1 Trainer and has a Degree in Bachelor of Sport and Exercise Science. Belle was a Co-Owner of CrossFit Border in Tweed Heads South from 2010-2017 and has over 7 years of coaching experience. 


Belle loves CrossFit’s ability to push people beyond any limits imaginable, the friendships built with those enduring the same conditions and the amazing sense of achievement once the workout is done is unmatched in any other fitness regime. 


As a coach attention to detail is paramount for Belle and she believes that building confidence in others is the best gift. 


Belle strives to support others to live their best life no matter what. She endeavours all to help members reach their goals whilst creating the most positive atmosphere possible - when you come through the doors at CrossFit CrossAxed, you’ll always be greeted by her big happy smile. 


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